2) Cinematography: camera shots and movement : multiple instances of extreme close-ups of the actor's eyes, this is for two reasons, one is that the business is trying to put extra emphasis on the product; another reason would be that the business is trying to almost fetishize eyes for the advertisement to help promote the attractiveness of the product, along with this there were many mid shots used to help show the transformation of the main figures and to also help establish the scene. 1) Narrative & genre: narrative theory and sub-genre: Using Propps theory of narrative you can see that there are two heroes (Manny and Shayla) and a princess (the lady in the taxi), the two heroes then use the mascara to help 'save' the girl and get them into the apparent club. 3) Mise-en-scene: costume & props: There are multiple instances of mise en scene that help indicate luxury or high living standards there are multiple instances of gold being u...
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