Advertising: The representation of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising: 1) How does Mistry suggest advertising has changed since the mid-1990s?: While previously the representation of characters in advertising was obvious since the mid-1990 's that representation is now far vaguer; not only this but there has been a new introduction of homosexuality in modern advertising aswell that was never in mainstream media before 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Some common stereotypes were that women belonged to their husbands, that they had to be housewives, and that if they did not fulfill their predetermined roles properly, they should feel guilty. These stereotypes were reinforced were the increased introduction of domestic products such as convenience foods and automatic washing machines. 3) How did the increasing influence o...
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Year 12 Media exam: Learner response
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