Magazines: Men's Health - Representation reading

1) Why is Men's Health defined as a 'lifestyle magazine'?

Men's health is considered as a lifestyle magazine due to the wide variety of topics, each of which concern men, discussed in the magazine. 

2) Why is advertising significant in helping to shape masculine identity?

Advertisements help shape masculinity by informing men about what their lifestyle should be and how to achieve that lifestyle through products or services. Advertisements help men understand what it means to be attractive in society.

3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?


4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?

The article suggests that Men's Health encourages their audience to make sure they care about their appearances and social lives while also making sure to care about their personal and professional lives; Men's Health also encourages their audiences to active with Men's Health.
5) What representations of the male body can be found in Men's Health?
There are multiple representations of the male body found in Men's Health

  • exposer of the male anatomy to be observed, admired and consumed.
  • Their body should be a machine which needs to be taken care of.


6) What does the article suggest regarding the objectification of men?

The article suggests that men are now being objectified for the sole purpose of the "female gaze". Men are also being objectified to sell products to a wider male and even female audience.

7) What is 'metrosexuality' and how can it be applied to Men's Health?

metrosexuality is when a heterosexual often takes place in certain activities that are often linked with heterosexual men or females. Men's Health often takes a metrosexual look at masculinity and tries to promote this ideology with its audience. 

8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?

Within the Homogenous bodies section, it is discussed that while MH attempts to promote a new masculine ideology, MH does till put extra emphasis on the physical aspect of men and masculinity.

9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?

The article concludes that Men's Health represents multiple forms of masculinity and tries to promote a brand new, more liberal form of masculinity that can be emotional, that can care about their appearances and use products to help them achieve their wanted appearance.

10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hypermasculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?

I believe that Men's Health encourages metrosexuality through their multiple articles about both mental and physical health, but through these articles I do believe that they have increased insecurities within adults through the objectification of male bodies to help sell products, making them believe that their bodies are not up to par to what society expects from them. Overall I do not believe that their main goal is to promote hypermasculinity, but instead, they are trying to promote a new form of masculinity, but indirectly Men's Health has done the opposite.

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