Ehsans media blog 1 (Exam)

1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger- "All publicity works on anxiety", what this means is that through anxiety, we are always looking for ways to improve ourselves, to try our best to make ourselves better. Once an advertisement makes us feel that their product and or their service can make us better, we then have an urge to buy that product or service, that urge results into action. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists refer referencing as either Knowingly or Subconsciously, we refer ourselves to an idea that the product or service can change our lives, or make it better. 3) How was Marmite discovered? Marmite was discovered by a German scientist called  Justus von  Liebig, he had discovered that brewed yeast could be concentrated into an edible product. 4) Who owns the Marmite brand now? Marmite is owned by Unilever 5) How has M

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. Todorov: There are multiple examples of Todorovs theory of equilibrium, one example that appears throughout  every narrative strand within the advertisement. Before a character expresses a form of difficulty, they are in a state of equilibrium , during the explanation of each narrative is the disequilibrium, and then the new equilibrium is once they have each complete the task, which will then move to another character starting a new disequilibrium. It's done this to help keep audiences to keep watching the advertisement , making them wanting to know how it ends. Propp : Propps theory of narritve states that in every narrative there are multiple key character types. In this narrative, Nike are the helpers, giving them the key to win, the characters themselves are both heroes and victims to their every day struggle

Page 34: The World Of Mockingjay: Ideology, Dystopia, And Propaganda 1) Read the article and summarise it in one sentence. The article talks about the what effect representation can have on an audience, the article also refers to how movies can refer to not only tv culture, but also TV reality shows, ideology, and propaganda. 2) What view of capitalist ideology is presented in the Hunger Games films? In the hunger games films, the society in which the protagonist lives in is a heavily dominated capitalist society and economy, the world in which the hunger games takes place in resembles heavily of what Marx believed a purely capitalist country would look like.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The hunger games suggest that the media has the ability to shape and change the ideology of the masses to blindly follow any form of authority with a false hope of security and free will. Page 48:  They L

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Factsheets and genre study questions 6)   Narrative: Factsheet questions 7)  Audience: classification - psychographics presentation 8) October assessment learner response 9)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10)  Audience theory 2 - Bandura and Cohen moral panic 11)  Audience theory: Media Effects factsheet 12)  Industries: Ownership and Control 13)  Industries: Regulation 14)  Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Brand Values and Lines of Appeal 17)  Representation: Introduction - Taken trailer analysis 18)  Representation: Theory - MM article and application of theory   19)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   20)  Representation: Feminist theory 21)  January assessment learne

1) What examples of binary opposition can you suggest from watching this clip? Within the video there are two examples of binary opposition, Russel brands supporters tend to be very alternative in the sense they tend to be different than the norm, along with this, his supporters tend to represent the youth. Nigel Farrages supporters tend to be the exact opposite, his supporters tend to be very regular and generally older. The dressing between the two were very opposite too. 2) What  ideologies  are on display in this clip? Russel brand represents left wing mentality while Nigel Farrage a heavy right wing mentality  1) What examples of  binary opposition  can you suggest from watching your clip? Within the video, there is a battle between two forces that shows outlaws versus the law 2) What  ideologies  are on display in this clip? There are two distinct ideologies present in the clip, the sense of freedom and government regulation, and to an extent there is also an in

1) What is collective identity? Write your own definition in as close to 50 words as possible. A collective identity is an identity that belongs to a group rather than individuals; a collective identity generally requires at least one similarity between the individuals within the group e.g. A very well known collective identity is the typical American Identity which involves a very patriotic feeling towards America and a very strong belief in freedom.    2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?    Digestives Union Jack The Royal Family  Tea London Harry Potter James Bond Sherlock Holmes X-Factor and other Competition shows (Britains got talent etc) This list all have a very literal or immediate connection to Britain and represents the British quite well. There are more historical and cultural co

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you?: With most things we do, we try to create a perception of ourselves, whether it be online or in person. I think, therefore I am: In the past we were constricted to multiple different social aspects to define who we are as people and our social roles. But with the development of the digital age we all have a voice and oppurtunity to become something more. The rise of the individual: In the second half of the 20th century people began to try and be more individual and to be unique. Advertisers took advantage of this mindset and create advertisements that would state their products could help people find and select their individuality. Branding and Lifestyle: In the 70's and 80's the importance of brands began to rise, this led to producers to sell a perosnality they associated with that brand. Who will we be ?: Due to the rise of th

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Very promising Q2 but needs developing a bit more, well-structured answer to question 3 EBI: Specific details/ Terminology right! 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1: I had forgotten to write about conglomerate ownership. Q2: Younger audiences simply don’t watch live TV in the same way as older generations.  Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –  public service broadcasting needs to update to find a place in that digital market. Q3:  Technopanics – the online version of moral panic. Links to the idea the internet is dangerous and  unregulated. Suggests media perhaps can have a damaging effect on audiences. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and prepar