Industries: Ownership and control blog task

1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.

Name of media conglomerate:
Disney

Conglomerate Ownership:
Films
Books/stories
ABC

Vertical and horizontal integration:
Hulu
ABC
Disney World 
Marvel 
Disney Channel

Synergy:
Disney merch, theme parks etc

Diversification:
ESPN
Freefrom
Hulu

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. 

on one hand, giving one company the power to become a monopoly is bad for any other small business trying to make it the same market. Also allowing any business to obtain that kind of commercial and financial power can have adverse effects on the way the media is portrayed, on the other hand, having one major media conglomerate that does not directly control the other conglomerates under its belt and allows them to operate independently whilst also trying to make the media less bias, it could prove to be beneficial 

3) Briefly describe the production, promotion and distribution process for media companies.
Media producers produce the content that is shown, once the production process is over, the media company with the help of media promoters to promote the content which is then given to agents to distribute the content to cinemas etc.


4) What the different funding models for media institutions?
some funding models include:
Licensing rights
shareholders
views

5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

Marvel:
The article states that although the marvel movies contain a lot of violence, the movies also reinforce mainstream values around duty, sacrifice, personal responsibility and the need for the strong to protect the week  

Disney:
Disney is a popular media conglomerate that is well known for its family friendly animations, the media giant also created a universe resulting in large amounts of merchandise being created resulting in a form of massive revenue and profit. Parents feel reassured when Disney releases brand new content or items as Disney have created a reputation of being family friendly 

ITV:
relies on income generated by advertisers This means that appeal to a large audience are seen as more
valuable than ones with smaller niche audiences

6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

Music: Musicians can no longer make as much money as they once did through their music sales alone, instead they know look at other means of making profit, these include sponsorship's, merchandise etc.

Movies: The movie industry has invested millions of pounds into creating 3D modeling software to help encourage audiences to watch their movies   

BBC: The BBC are now reconsidering their funding as on demand TV is becoming for more popular.


7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

Google: 
Google now owns YouTube, the biggest video social media, and have now revolutionized the way we view and listen to new music and movie images.

Amazon, Netflix and Yahoo:
These three media giants now produce and distribute their own original TV shows 

Facebook: 
has now bought a virtual reality instrument called occulus rift which allows viewers to experience events within the comfort of their homes.

8) Do you agree with the view that traditional media institutions are struggling to survive?
With the introduction and rise of new internet focused mediums of viewing the media, I do believe that traditional media institutions are struggling to survive, nut not for long as slowly but surely, these institutions are introducing brand new and modern forms of media content, distribution and promotion 

9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 
All traditional media institutions must introduce diversification, and introduce a modern take to the media world, without this, these media institutions will undoubtedly fail as the new media institutions are rapidly growing in size and market share, slowly becoming monopolies. an example of diversification would be the introduction of online streaming and TV on demand.

10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
As time progresses, so does the power the audience has over the content they watch, not only is user created content slowly becoming the new norm amongst the younger generation, but when it comes to the content being produced by the large media giants, they are also being slowly being more and more influenced by the audiences opinion, the audience has the power to alter the content decisions the media giants make.



















































































































 

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